Tuesday 11 February 2014

Reset Code's target audience + age rating

Who would watch Reset Code? 


Reset Code is the story of a hacker who meddles in matters way above his head. He's forced to make decisions that could mean the difference between life and death, and trust people who could have him 'removed' without a second's pause. Danger is always close-by; he'll have to go to extreme lengths just to protect himself, and right his wrongs.

Today's society is enraptured by computer technology; Social networking is incredibly popular and even  software such as the Blogger I'm using right now, is a smaller branch of your titan companies, such as Google, that have their own virtual communicative platform such as Gmail and the greater Google+. My point is, that as society becomes more and more entrenched in computer technology, so does the importance of safeguarding the information stored there. What happens when this information is compromised? Well, everything about you is at a great deal of risk, in the wrong hands. Reset Code plays on this fear, tapping into the current issues and fears of online personal information being gathered and used against you, and from that, your freedom, rights, security and so on.

Addressing a current issue such as this, I believe I could find a target audience who would watch Reset Code; the more relatable a thriller is, the more likely you are to emotionally attach to its narrative, settings and characters, and by that, the film in general. Reset Code's place in the psychological thriller genre is primarily meant for mature audiences who enjoy a plot with twists, turns and enigmas. My target audience would be those aged 30-60. Excluding the scenes of violence, Reset Code's content would still generally be for older audiences with a mature outlook and a firm grasp on current modern world issues.

Typically, Reset Code may appeal to a more middle-class audience who prefer a film consisting of subtle action/adventure and a great deal of thought-provoking, psychological involvement.

Age rating


The opening scene of Reset Code see's the main protagonist, Miles, interrogated and beaten. This I felt establishes my thriller as something quite dark by nature. This scene is actually situated somewhere in the middle of Miles's story, after being captured by masked men. As my intention would be to create a a film where action/violence is sparse, yet very brutal, the age rating would have to be high; guns would feature in the film and physical violence (along with blood, most certainly) would also play their part. Foul language would also factor in.

It is for this reason that I decided upon having the age rating for Reset Code as 18+




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